Step No. 1 Send the same simple message through all of your communications. If it’s not simple, it can’t survive being passed via word-of-mouth. Step No. 2 Don’t position your product or service as part of a general category. Get more specific. Define it by its most-needed attribute: “The dandruff shampoo that doesn’t dry your hair.” Step No. 3 Make your examples borderline outrageous so people will find your story worth repeating. Step No. 4 Sprinkle your materials and marketing messages with success stories from real people. Step No. 5 Offer customers multiple (but simple) ways to inquire about, investigate and order what you offer. Step No. 6 Get experts on your side by bringing them into conferences, advisory groups and seminars. Encourage them to spread the word to others. Step No. 7 Ask customers for referrals. Encourage your sales people to request referrals, recommendations and testimonials. Some ways to get the viral marketing party started Gear up your netw...
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