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Seven (7) steps of marketing success for word-of-mouth

Step No. 1 Send the same simple message through all of your communications. If it’s not simple, it can’t survive being passed via word-of-mouth. Step No. 2 Don’t position your product or service as part of a general category. Get more specific. Define it by its most-needed attribute: “The dandruff shampoo that doesn’t dry your hair.” Step No. 3 Make your examples borderline outrageous so people will find your story worth repeating. Step No. 4 Sprinkle your materials and marketing messages with success stories from real people. Step No. 5 Offer customers multiple (but simple) ways to inquire about, investigate and order what you offer. Step No. 6 Get experts on your side by bringing them into conferences, advisory groups and seminars. Encourage them to spread the word to others. Step No. 7 Ask customers for referrals. Encourage your sales people to request referrals, recommendations and testimonials. Some ways to get the viral marketing party started Gear up your netw...

A 14 year old kid blew to pieces and saved 2000 lives.

It was Monday morning; Aitzaz was getting late for school whiles on his way with the friends and one of his cousin someone asked them for directions to their school. Before they would have helped him one of them noticed the detonator and all of Aitzaz’s friends stepped back with terror. The suicide bomber wanted to enter the courtyard where all of the children were in assembly. But Aitzaz threw a stone at him and tackled him. The Bomb went 150 meters from the gate, killing both of them. According to an interview on BBC, Aitzaz’s cousin said that we warned him not to mess with the bomber and run away but he told us I am going to stop him he is going to kill my friends. "My son made his mother cry, but saved hundreds of mothers from crying for their children,” said Aitzaz’s father. Aitzaz’s family stands tall. Despite the sorrow, they hold onto the belief that their child did not die worthless, he has made the greatest sacrifice, that his blood bought life by stopping a bea...