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What is Effectuation and What are The Principles of Effectual



Effectuation is a way of thinking that serves entrepreneurs in starting businesses. Effectuation includes a set of decision-making principles expert entrepreneurs are observed to employ in situations of uncertainty. Situations of uncertainty are situations in which the future is unpredictable, goals are not clearly known and there is no independent environment that serves as the ultimate selection mechanism. (Wikipedia)

What are The Principles of Effectual ?

BIRDS IN HAND PRINCIPLE BY SARAS SARASVATHY
AFFORDABLE LOSS PRINCIPALE BY SARAS SARASVATHY
CRAY QUIT PRINCIPLE BY SARAS SARASVATHY
LEMONADE PRINCIPLE BY SARAS SARASVATHY
PILOT IN THE PLANE PRINCIPLE BY SARAS SARASVATHY


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